PENSOLE x Under Armour

We created Quidditch gear for the female collegiate athlete that channels the magic of her childhood.

Team

Brief

We were challenged to design apparel for women that would push Under Armour to new avenues.

In our two-week intensive project, Christian de Guzman led our footwear development, while I focused on our apparel product.

Quidditch is one of America's fastest-growing collegiate team sports.

Lizzy grew up a Potterhead and a track & field athlete. But when she went to UCLA, she discovered Quidditch, an intense co-ed sport that channels all that it means to be her.

This is Lizzy, a 21 year-old Junior at UCLA.

She's our target consumer.

“Even when we found gear that could work, it was ill-fitting and uncomfortable for women.”
Molly Potter, Captain of NYU Quidditch

Problems

Solutions

1. Significant Upper Body Injuries
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2. Limited Agility & Range of Motion

3. Lack of Unique Aesthetic

1. Protect the Upper Body through Shock-Absorbing Materials

2. Allow for Range of Motion with Stretchable Fabric and Construction

3. Develop an Aesthetic by Using Innovative Weave Structures

We used research studies from the IJSPT to develop key protection and thermal regulation areas

Materials

Kyorene
for protection and agility

UA Microthread
for thermal regulation

Pyratex Power
for stretch & sustainability

Banana-Tex
for sustainable comfort

Materials

UA Microthread
for thermal regulation

Pyratex Power
for stretch & sustainability

Flat Views

Alchemist Apparel uses an engineered weave construction, along with classic innovations like raglan sleeves and a drop-back to create the most innovate apparel kit for Quidditch athletes.